M. Deirdre Cook

 As founder of ResponseGurus, a boutique agency, I am a strategist and storyteller that builds passionate brand followings that go beyond clicks to forge lasting emotional connection.

I create passionate brand followings that go beyond clicks to forge lasting connections. From launching national consumer and financial brands to scaling ambitious startups, I turn vision into measurable impact.

Specializing in luxe-lifestyle and purpose-driven brands, 

I fuse fearless creativity with strategic precision to craft narratives that spark measurable growth. My approach is shaped not only by decades of brand building, but also by 15 years of film study at NYU and SVA, where I absorbed story, structure, and audience impact from a director’s point of view.

I concepted and launched BankPurely — Banking on a Better World®, a purpose-driven digital bank, and have spent 30+ years driving digital-first transformations for industry leaders like Epsilon Interactive, Razorfish, XpertSavers, MediaBrains, Ogilvy, and the  Direct Marketing Association. 

Based in Southwest Florida—and a licensed Realtor®, with deep local market insight—I bring entrepreneurial grit and sharp market savvy to help small businesses cut through the noise and build brands that resonate.

Whether you’re launching, scaling, or redefining your brand’s legacy, I deliver the clarity and creative leadership you need to dominate your market.

When I’m not shaping unforgettable brands, you’ll find me kayaking Florida’s coast, crushing it at the gym, diving into soulful reads, or plotting my next bold creative move.

Igniting brands. Sparking action. Fueling obsession.

I've spent more than three decades shaping narratives for Fortune 500 companies and emerging innovators across the financial, tech, and lifestyle sectors—leading creative and strategy teams that built campaigns marrying data with emotion and purpose with performance.

Since 2006, ResponseGurus has served as my creative heartbeat—the space between corporate leadership and independent consulting—where strategy meets soul. I've developed and launched an FDIC-insured, eco-sustainable digital bank in 2015, an enduring brand that continues to thrive a decade later—a testament to the clarity, creativity, and vision at the heart of my work.

Through ResponseGurus, I merge strategic precision with creative intuition to build movements that matter. Whether launching, scaling, or redefining a brand’s legacy, she helps organizations find the intersection of performance and purpose—the space where brand story becomes brand destiny.

When I'm not shaping unforgettable brands, you’ll find me kayaking Florida’s coast, crushing it at the gym, diving into soulful reads, or designing the next creative chapter of my life’s work through coDivine™, my upcoming book and brand ecosystem that bridges strategy, soul, and modern design.

If your brand has heart and a story to tell, let’s make it iconic.

Ready to stand out?

Founder & Creative Strategist

Brand Architect | Digital Marketer | Storyteller